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    strategy This module is about business strategy design, planning and verification. If you are a business manager running an SME producing a tangible good or an intangible service this module will help you better understand your business and prepare to improve its competitiveness by means of a solid competitive business strategy.To analyze business strategy this module will take a business centric approach that proposes to disentangle and analyze those business processes that shape business competitiveness.This coursebook explains the journey that every business manager should undertake in order to set the ground for a successful and competitive business.


     ITC has developed this learning course as part of its continuing mission to develop and improve world trade, especially for developing countries and women entrepreneurs. The specialist authors have drawn from their experience and from the learning gained from respected works used in their personal development to enable you to:

    • Understand the notion of competitiveness and be able to relate it to your export strategy;
    • Understand what a Business Definition is and have the elements which allow you to work towards a Business Definition with competitiveness;
    • Understand what a Strategy is and learn how to design an export business strategy.