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    Using Trade Forum to contribute to your Trade Intelligence


    International Trade Forum - Issue 3/2007, © International Trade Centre

    If there is one thing that trade development professionals asked of ITC at its recent events, it was trade intelligence.

    One of the ways ITC provides trade intelligence is through Trade Forum magazine. Readers can find information about new markets, national export strategies, inspirational business cases and reporting on broader trends where trade contributes to reducing poverty. 

    Stories below give ideas on how to adapt and reuse Trade Forum articles for your own networks. In recent years, readers from trade support institutions have often asked us how to do this. These articles are relevant for managers of trade information and publishing programmes targeted to small business exporters, educators or developers of online interactive content (discussions or blogs) on export competitiveness or development issues, and managers of trade advocacy programmes.

    To help you make the most of Trade Forum's content, there is analysis of favourite online articles, examples of how online publishers take Trade Forum articles to their own audiences, article collections organized by trade topic and editorial favourites from the Trade Forum editorial team.

     Thanks to a range of technological innovations in publishing, more readers are finding it easier to adapt and customize content for small or large audiences. This is why, as part of ITC's technical cooperation programme, we thought it would be timely to share this "how-to" issue on using Trade Forum.

    Web Trends

    Understanding web trends on trade development sites can help you select the right information to influence your business clients, your organization or your students.

    One such site is Trade Forum, which has articles that you can adapt to your own needs.

    The Trade Forum web site, more widely read than the print edition, has a younger and more diverse audience. Young business professionals and students, exporters focused on specific needs and academic researchers use Trade Forum online, many reaching the site through search engines. Our core readership of specialized trade development professionals reaches the site through our e-mail headline alerts, as well as through referral sites.

    Almost half our readers are from developing and transition economies, a share that has been consistently higher than worldwide averages for Internet users. This reflects a unique global perspective on trade issues for developing countries, among the wider pool of literature available.

    Articles in this section may spark new ideas for national and regional trade support institutions, as well as educators, to strengthen their own web publishing using Trade Forum.

    • By understanding and exploiting online media opportunities in your country, you can use Trade Forum articles and your own material to influence your networks of policymakers, small businesses, related trade support institutions, media or educational groups.
    • By learning about reader favourites in different language markets, you can better shape your own selections of articles for your clients.
    • Get a behind-the-scenes look at reader demographics and how to grow traffic online.

    © ITC/ M.Stefanovic