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    The Changing Marketplace


    © International Trade Centre, International Trade Forum - Issue 3/2003

    Small exporters in developing countries can sharpen their competitive edge using information and communications technologies (ICT).

    Putting "E" to Work

    Traditional Exports in New Ways

    New technologies give exporters opportunities to trade goods and services more efficiently, and reach new markets.

    Market research

    • Online market analysis
    • Finding buyers and suppliers

    Business processes

    • Using ICTs to streamline supply chains
    • Digitizing production processes
    • E-marketing through a variety of channels
    • Online transportation management
    • Online export documentation


    • Online sales and payment
    • Credit checks on buyers

    Customer relations

    • Online after-sales services
    • Customer management databases

    New markets

    • Participate and be visible in B2B and B2C e-marketplaces