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    TPOs in Global Trade: Opportunities and Challenges


    © International Trade Centre, International Trade Forum - Issue 1/2006

    © Dubai Chamber of Commerce and Industry

    The challenges and opportunities of global trade will be the theme of the 6th World Conference of Trade Promotion Organizations, to be held in Dubai on 13-14 November 2006.

    Leaders of trade promotion organizations (TPOs) and other trade support institutions will meet at an event co-hosted by the Dubai Chamber of Commerce and Industry and ITC.

    From Malta to Dubai

    The conference, the sixth of its kind, is an opportunity for TPO leaders to exchange views on important issues and to network with their peers from all over the world. The World Conference of Trade Promotion Organizations is held every two years. Previous meetings were in Cartagena, Colombia in 1996; Santiago, Chile in 1998; Marrakech, Morocco in 2000; Beijing, China in 2002; and St Julian's, Malta in 2004.

    Opportunities and challenges

    Both the Dubai Chamber and ITC have been monitoring developments in trade promotion during the last two years to come up with a conference programme that highlights the concerns of senior TPO executives and government economic development planners. Current threats to economic development include the steep rise in the price of oil and global instability caused by climate change, terrorism and national conflicts. TPOs need to be aware of these threats and prepare to exploit new market opportunities - in China, India, new European Union member countries and nations of the emerging Commonwealth of Independent States. How to respond? Better information sources and timeliness, benchmarking against the best, networking with those facing similar challenges regionally and globally, and strengthening linkages at the national level are among the potential responses that will be explored.

      TPO awards Following the enthusiasm generated by the first awards in 2004, conference organizers will present the "World TPO Awards 2006" to this year's winners during the conference in Dubai. A distinguished panel of judges, including the winners of the 2004 awards, will review applications for the awards and make the final decisions. Full details of the awards will be published on the TPO Net web site (http://www.tpo-net.com) shortly. TPOs are invited to submit their entries for the awards by 31 May 2006.

    For more information, contact Sultan Lootah, Director of Business Promotion at the Dubai Chamber of Commerce and Industry, at sultan.lootah@dcci.ae or Philip Williams, ITC Senior Adviser on Institutional Aspects of Trade Promotion, at williams@intracen.org