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    Senegal's National Export Strategy


    International Trade Forum - Issue 1/2007, © International Trade Centre

    © Ministr y of Trade and Consumer affairs , Senegal

    Interview - Magatte N'Doye

    Learn more about other Trade Forum users, starting with a long-standing reader in Senegal's Ministry for Trade and Consumer Affairs.

    In this issue, we introduce a new feature that puts the spotlight on individual Trade Forum readers. They reveal how they are using the magazine to get to grips with trade development trends and issues. Magatte N'doye, Coordinator of a trade projects' planning and coordination group in Senegal's Ministry of Trade and Consumption, is the first reader we interviewed.

    Senegal recently launched a new export-driven growth strategy, which ITC is helping to implement. ITC also chose Senegal as a pilot country for its new approach to trade-related technical assistance.

    Q: How long have you been reading our magazine?

    A: It's been 30 years. I've subscribed to the French version since 1977 - as long as I've known ITC. It's a precious document, which I've been keeping carefully. Some of my colleagues know this, and they borrow issues from me now and then.

    In the 70s and 80s, the magazine was very different to today. It has evolved a lot, in look as well as content, but for me, it's still a working tool and a unique source of information. Before, I remember that the magazine focused more on subjects like product marketing and international marketing, as well as providing very interesting information on trade techniques, such as Incoterms. Of course, the magazine has evolved a lot in 30 years and I've been following its evolution.

    Q: How would you describe this evolution?

    A: I think the magazine was able to adapt to changes in the environment and context for international trade, marked by trade liberalization and the arrival of the multilateral trading system. Today, the magazine covers very specific topics, explaining how to benefit from the multilateral trading system and trade negotiations taking place at the WTO. I find you approach these issues in a very pragmatic way, which is something I appreciate.

    Q: How do you use Trade Forum?

    A: Today I use Trade Forum a lot because it is an essential tool to keep me up to speed in a sector as dynamic as international trade. I also used it in my daily work when I was at the Centre Sénégalais du Commerce Extérieur [Senegalese centre for foreign trade], our export promotion body in the 70s and 80s. Previously, when I was teaching international marketing, I used Trade Forum articles several times to prepare my classes and often gave extracts to my students to illustrate themes from my lessons. I also used it to prepare case studies or to set exam questions. A case study on national export strategies is one of my favourites. I remember that you devoted a whole issue to this subject.

    Q: Do you prefer the print or the online version?

    A: I must confess that I don't know the online version - yet. But now that you've alerted me, I'll be sure to consult it.

    Q: Are there any subjects you would like to see addressed in Trade Forum?

    A: I'd like to see more stories on sub-Saharan Africa and on the evolution in its international trade. What are the existing support mechanisms and their performance, the possibilities for cooperation which may exist between these countries through bodies such as chambers of commerce and industry or agriculture, with international organizations in the area of trade-related technical assistance, etc.?

    It would also be useful if Trade Forum showcased ITC tools, which aren't always well known by potential users.

    Trade Forum's Luisa Cassaro interviewed Mr N'doye. If you would like to be featured as a reader, write tocassaro@intracen.org