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    SAR and Co., Bangladesh: Taking a Risk to Move up the Value Chain


    © International Trade Centre, International Trade Forum - Issue 3/2001

    Under its chairman and managing director, Musa Meah, SAR took the risky decision in the second half of the 1990s of making a high investment in modern machinery and equipment to process ready-packed shrimp products instead of simply supplying block-frozen shrimp from Bangladesh.

    Within four years of his takeover, the once-sick firm became a National Export Trophy winner. Its capacity utilization is 80%, compared to 30% on average for other firms exporting only block-frozen products. The "Dolphin" brand has become popular in export markets: the f.o.b. (free on board) value is about US$19 million a year.

    Contact: Mr. Musa Meah, Chairman and Managing Director, SAR and Co. Ltd,

    Dilkusha Centre (6th Floor), Suite No. 601 and 602, 28, Dilkusha C/A, Dhaka 0150-1000, Bangladesh. E-mail: kcgrp@bdonline.com