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    Readers' favourite topics: Innovation


    © International Trade Centre, International Trade Forum - Issue 1/2001

    "Thank you for sending me your publications, Successful Services Exporting and Innovating for Success in the Export of Services, which you had promised me in your e-mail responding to my comments on Forum magazine (issue 2-2000).

    "This information has been so useful that I have found myself doing things I would not have thought of otherwise. For instance, to innovate, I copied the addresses of Asian pharmaceutical companies from their medicines sold here and contacted them with a proposal to translate their labels and leaflets into French. Further, I e-mailed Asian Chambers of Commerce and Industry to offer translation services to companies exporting goods from their countries to West Africa. I advised them that they stand to gain in export competitiveness if their products and/or leaflets also carried inscriptions in French. As an argument, I let them know that the majority of West African countries are French-speaking and that an English-only label, especially in the case of medicines, could drive off many buyers.

    "The enthusiastic responses from some of the Chambers are indications of things to come.

    "I will owe much of any success in the export of translation services to ITC's dedication and foresight in helping those in developing countries. Thank you all."

    Akoli Penoukou, Manager, Ets. Pyramide, Lomé, Togo akolipenoukou@hotmail.com