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    New trade promotion project in Bolivia


    © International Trade Centre, International Trade Forum - Issue 1/2001 

    The Swiss secretariat of economic affairs (seco) is financing a three-and-a-half-year ITC project in Bolivia. The project seeks to address problems in the development of Bolivian exports by integrating several national and international initiatives for export development and promotion.

    The project will concentrate on export promotion and on developing product groups such as fruits and vegetables; leather goods; wooden furniture and textiles.

    The strategy is to achieve short-term results by working directly with three to five major exporting enterprises in each group. Problem areas common to most export sectors are product and market development; human resource development for foreign trade; quality control; export packaging; international physical distribution; institutional infrastructure for trade development and promotion; and trade information. Medium-term results will be achieved by translating "lessons learned" to other existing or potential exporters in these sectors through broader-based technical cooperation activities.

    For more information, contact Rubens Lopes Braga, ITC Senior Trade Promotion Officer, at lopesbraga@intracen.org