• home

    New Cut-Flowers Project in Yunnan Province, China


    In Brief
    © International Trade Centre, International Trade Forum - Issue 1/2001 

    Signing ceremony of the new ITC cut-flowers project at the recent International Horticultural Fair in Kunming, China. From left to right: Ambassador D. Dreyer of Switzerland; Mr. Long Yongtu, Vice Minister, Ministry of Foreign Trade and Economic Cooperation of China; J. Denis Bélisle, Executive Director of ITC. ITC also has a stand available at the exposition, which will continue through October 1999.

    ITC has launched a new project in Yunnan Province, China to help the province develop an export-oriented floriculture industry which has revealed an important potential for export. The project was officially launched at the opening of the International Horticultural Fair (Kunming, May 1999).

    The project will assist the province in developing an export-oriented floriculture in three ways. It will create a central flower market in Kunming to regulate effectively the sales and distribution of its floriculture products; upgrade the existing support infrastructure of the floriculture industry; and develop a core group of leading exporters as model enterprises in the floriculture of the province.

    The project is co-financed by grants from Governments of Switzerland and China, with a total budget of US$ 600,000 over a period of three years. The Government of Switzerland has contributed US$ 500,000 to the project and the remaining US$ 100,000 is financed by the Government of China. In addition, Yunnan Province has earmarked roughly an equal amount, US$ 600,000 (RMB 4.99 million in local currency) as its in-kind contribution to the project, covering mainly the management and operational costs of the project at field level, as well as most of the travel costs for overseas study tours, in-service training, fair participation and marketing missions to be organized by the project.

    Among the activities scheduled, a comprehensive and in-depth technical feasibility study on the central flower market will by undertaken by local and international specialists, on the basis of positive results of a pre-feasibility study carried out by experts of the Aalsmeer Flower Auction of the Netherlands and ITC. Future managers of the central flower market will be trained to manage the market. Organizations involved in supporting the industry will be assisted to improve their services. Direct advice will be provided to a selected number of enterprises on all aspects of production, post harvest handling and marketing of flowers by ITC specialists. Yunnan flowers will be promoted for export to mainly southeast and east Asia, drawing upon the geographical comparative advantage of the province. Meanwhile, business contacts will be established in Europe through participation in a few key floriculture fairs in major markets.

    For more information contact Xuejun Jiang, Senior Trade Promotion Officer at jiang@intracen.org