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    DECISIONJust like a driver who wants to reach a destination, the manager of an SME applies her skills and knowledge for her business to reach its goals. Understanding the distinction between management and business is important for the discussion of the knowledge and skills required to make rational decisions concerning the “business” of an SME.

    This module illustates the kinds of resource decisions that managers make, the competencies that are needed and consequences in case of mistakes.


    ITC has developed this learning course as part of its continuing mission to develop and improve world trade, especially for developing countries and women entrepreneurs. The specialist authors have drawn from their experience and from the learning gained from respected works used in their personal development to enable you to:
    • Distinguish between symptoms and causes of enterprise problems; understand the causes;
    • Know the types of resources of the enterprise and understand the enterprise’s need for resources;
    • Understand the nature of the resource decisions to be made, and be able to make those decisions;
    • Understand the investment decision process and be able to avoid a classic investment trap.