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    ITC's Market Brief Programme


    © International Trade Centre, International Trade Forum - Issue 1/2001 

    ITC's Market Briefs are short market analyses, available in print and on ITC's web site, which review export potential for products and markets of interest to developing countries. Below is a summary of a recent ITC Market Brief on Fruit and Vegetable Juices in the United Kingdom.

    United Kingdom juices market: potential for growth 

    With a 20% rise in consumption forecast by 2004, the United Kingdom market for fruit and vegetable juices represents a good export opportunity for developing countries. Behind the rise are the tastes of an ageing population, seeking out healthier products with more varied tastes, as well as changing social attitudes to drinking and driving.

    Currently, the United Kingdom is a net importer of fruit juices, with imports accounting for most of its requirements. In 1999, imports amounted to US$ 435 million, or 360,000 tonnes in volume terms.

    Imports of fruit juice and juice concentrates come mostly from non-European Union countries. They are channelled to the United Kingdom via other European countries, particularly the Netherlands, Germany and France. These three countries accounted for 65% of imports by volume in 1999. A small number of well-established agents and importers handle the trade. The larger ones have a presence both in the United Kingdom and in the Netherlands, which plays a central role in the juice trade in Europe.

    Orange juice is the main juice product imported to the United Kingdom, with a 65% share by volume. Apple juice is the second largest import, accounting for 10% by volume, while pineapple juice, with 3% by volume, is the most significant single-flavour tropical juice import. Other tropical juices, concentrates and pulps are imported in lesser quantities. They figure more as contributors to mixed juice products rather than as single-flavour juices.

    In recent years, juice drinks have been the main driver of growth. Growth in pure juices has come from chilled products. Growth in long-life, or ambient, pure juices is modest. Orange juice will remain the leader, followed by apple juice. In terms of tropical juices, pineapple is likely to retain or increase its share to some degree. Growth in other single-flavour tropical juices is likely to be modest. Better prospects for tropical juice products lie in their use in mixed juices and especially in juice drinks where manufacturers are increasingly looking for new flavours.

    Market Briefs produced from 1996 to date are available for US$ 100 each, with a 50% discount to developing countries. They are free to LDCs. Market Briefs produced from 1992 to 1995 are available free from the Market Brief page on the Internet. For more information on titles and to order, contact mb@intracen.org or see: http://www.intracen.org/mb