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    ITC supports CYSERV, an international services forum


    © International Trade Centre, International Trade Forum - Issue 4/2000

    ITC actively participated in CYSERV 2000 (Cyprus, October 2000), a trade event aimed at promoting services exports. Drawing an audience of over 100 from more than 17 Mediterranean, Middle Eastern and Central and Eastern European developing countries, the event focused on techniques and strategies for government representatives, trade support institutions and entrepreneurs. The event included a trade exhibition, seminar and conference. It featured presentations such as the impact of WTO's General Agreement on Trade in Services, the digital economy, new opportunities for services firms, building credibility in foreign markets and the impact of e-commerce for tourism markets.

    The exhibition, organized by the Cyprus Employers and Industrialists Federation, featured 75 booths for services representatives from private firms and governments, as well as ITC. ITC launched its new publication, Back Office Operations, and a paper on e-trade for services firms.

    ITC also conducted a buyers-sellers meeting, which was its first for trade in services. Local and international firms participated equally, with companies from the Middle East, Mediterranean and Eastern Europe; 95% rated the experience useful. A few examples of what took place: a Cypriot company started to outsource IT staff and set up franchises in the Czech Republic. An Israeli company explored a partnership with a local contractor. A Romanian organization explored the establishment of an offshore company in Cyprus as a springboard for regional markets.

    For more information, contact Doreen Conrad, Head, ITC Trade in Services Unit, at conrad@intracen.org