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    ITC and WIPO Join Forces at DAK'ART 2002

     

     
     
    © International Trade Centre, International Trade Forum - Issue 2/2002

    First-place winner of the DAK'ART competition, La longue marche du changement (The long march of change) by Ndary Lô of Senegal.

    ITC and the World Intellectual Property Organization (WIPO) jointly organized a workshop on "Contemporary African Art and the International Market" at DAK'ART 2002, which is a major biennial, African exhibition on contemporary African art.

    The joint workshop, which took place in three sessions (14, 16 and 18 May), gathered 80 participants from 15 countries in Africa, America and Europe. Among them were artists, art gallery representatives, legal advisers, press and other media representatives, art-related officials from national ministries and international organizations, art managers and promoters, and art lovers.

    ITC/WIPO presentations emphasized:

    • art as a saleable "product" of value;
    • the cultural, social and economic returns for developing countries derived from the presence and recognition of their artists on the international art-market scene;
    • the role of intellectual property in marketing visual arts; and
    • entering into a clear written contract for handing over intellectual property rights or for authorizing representation by an agent.


    The workshop also highlighted case studies and practical examples of successful art marketing. Two renowned African artists in the international photography market, Alioune Bâ from Mali and Samuel Fosso from the Central African Republic, presented their careers and experiences, offered advice and joined the lively discussions of the final round table.

    For more information, or for a hard copy of the workshop report (available in French only), contact María-Mercedes Sala, ITC Market Development Officer for artisanal products and cultural industries, at sala@intracen.org Readers can also download the report from ITC's web site at http://www.intracen.org/mds/sectors/artisanal/.



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