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    ITC and WIPO Back Together in Cuba


    © International Trade Centre, International Trade Forum - Issue 1/2004 

    Encouraged by the success of their first joint Workshop on Legal Protection of Craft Items (Havana, 2001), ITC and the World Intellectual Property Organization (WIPO), in association with the UN Educational, Scientific and Cultural Organization (UNESCO) and the International Labour Organization (ILO), held a workshop during the Havana International Crafts Fair (December 2003).

    Organized and chaired by ITC, presentations focused on market development, intellectual property protection and export challenges for visual arts (painting, sculpture, photography, graphic arts) and applied arts (design, decorative arts and antiques, artisanal products) from Cuba. The ITC consultants who surveyed the export potential of Cuban crafts and visual arts in 2003 shared findings and recommendations with the participating artists, artisans and representatives from the sector as well as trade support and intellectual property rights institutions. Two round tables provided a lively forum for discussion: one, organized by ITC, brought together Cuban artists and an international artists' agent; the other, by UNESCO, related to crafts and design.

    Participants' positive feedback confirmed the value of this awareness-building and learning experience for producers of visual and applied arts in developing countries. To extend the benefits to many more, ITC and WIPO have issued a joint publication, Marketing Crafts and Visual Arts: The Role of Intellectual Property - A practical guide (see page 37).

    The Centro Nacional de Derecho de Autor (National copyright centre) and the Fondo Cubano de Bienes Culturales (Cuban foundation for cultural assets) under the auspices of the Cuban Ministry of Culture, also contributed to the event, which brought together more than 160 participants.

    For more information, contact María-Mercedes Sala, ITC Senior Market Development Officer, at sala@intracen.org, or Marie-Claude Frauenrath, ITC Associate Market Development Adviser, at frauenrath@intracen.org