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    ITC and WASME Offer Trade Promotion Course


    © International Trade Centre, International Trade Forum - Issue 1/2004

    Training course participants at the on-site visit to UNCTAD headquarters.

    The World Association for Small and Medium Enterprises (WASME) and ITC joined forces to offer a four-day training course in Geneva (January 2004) on "Developing Effective Trade Promotion Programmes". Attending the course at ITC headquarters were 30 senior trade development officials from the public and private sectors in 16 developing countries.

    Over 20 ITC technical experts contributed to the training programme, on subjects such as the impact of WTO negotiations on business, SME finance and creating national trade training and counselling capacities. Delegates also benefited from networking opportunities with other international organizations, through on-site visits to WTO and UNCTAD, and a presentation by WIPO on the relationship between export market development and intellectual property, including issues concerning trademarks, copyrights, patents and branding.

    The training course participants, from enterprise development agencies, export promotion organizations, ministries of trade and private sector trade associations discussed trade support theory and practice and networked with each other and Geneva agencies regarding future trade-related projects.

    More courses in future

    Based on the positive response, ITC intends to hold similar short courses in Geneva in the future in partnership with regional or national export/SME development agencies.

    For more information regarding the organization of short courses, contact Osman Atac, Chief, ITC Enterprise Management Development Section, at atac@intracen.org