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    From the Executive Editor

     

     
     
    © International Trade Centre, International Trade Forum - Issue 3/1999

    Trade in a changing world is a common theme underlying Forum articles, and this issue is no exception. To be successful in an ever-more competitive international business environment, exporting firms must constantly adjust to change. The best exporting firms capitalize on shifts in international markets and changing export requirements and benefit from them. These firms understand the implications of the WTO rules for their business.

    This issue combines articles on trade trends with an overview of ITC's technical cooperation work, designed to help exporting small- and medium-sized enterprises (SMEs) address changes in international business.

    A market profile of groundnuts tells how to meet export challenges posed by globalization, new technologies and concentration in the food industry. An article about contract renegotiations advises on how to negotiate international business agreements that withstand the pressure of change. News on electronic commerce trends and practices in developing countries, another highlight in this issue, puts a finger on the pulse of a rapidly evolving trade medium.

    Other articles explain how ITC meets fast-changing trade promotion needs. We report on how ITC has evolved in the last year, moving from a completion of the retooling and restructuring process, to stepping up partnership agreements, setting up new projects and events, and putting information technologies at the service of ITC's clients.

    The "Project Spotlight" on the Joint Integrated Technical Assistance Programme (JITAP), for example, shows how ITC, UNCTAD and WTO cooperate to help eight African countries take advantage of the implications of the new Multilateral Trading System. The magazine also features a centrefold with a four-page pull-out on ITC's Internet services, as well as a bookmark of ITC Internet addresses to keep as reference.

    As always, we encourage your feedback on ITC's services and magazine. We are very pleased with your continued enthusiastic response to the new presentation of Trade Forum and look forward to more contributions to the magazine from you, our readers.

    J. Denis Bélisle



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