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    Fortuna Apparels, Bangladesh: Exploiting a Dynamic Market


    © International Trade Centre, International Trade Forum - Issue 3/2001

    Established in 1983 to manufacture and export garments, Fortuna Apparels Ltd. has grown into a major industrial group in Bangladesh, expanding from 140 sewing machines and 250 workers in a rented house to 800 machines and 2,000 workers in its own 100,000 square foot building.

    From its first consignment of garments to the United States in 1984, which was followed by a repeat order, annual exports of garments have grown to around US$ 10 million. The company specializes in lady's blouses, and men's shirts and trousers. Initially the greatest constraint was finding the raw materials, but the problems were greatly alleviated by government measures to permit duty-free imports on a deferred payment basis. Other constraints have included port congestion and delays associated with customs and/or quotas. The Bangladesh Garments Manufacturers and Exporters Association (BGMEA) has been particularly helpful in reducing such constraints.

    Contact: Mr. Abu Taher, Managing Director, Fortuna Apparels Ltd., Fortuna Bhaban, Kunia, K. B. Bazar, Gazipur, Bangladesh. E-mail: fortuna@vasdigital.com; fortunag@bol-online.com; rlil@bol-online.com