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  • distributin

    ditrbGetting your products to their final users is an important challenge that you need to carefully plan and execute.

    In this module we will be studying the different distribution alternatives, choosing a channel that is compatible with your strategy and contributes to its success, selecting the channel actors, developing the systems and procedures necessary for managing it, and linking the channel to your logistics.


     ITC has developed this learning course as part of its continuing mission to develop and improve world trade, especially for developing countries and women entrepreneurs. The specialist authors have drawn from their experience and from the learning gained from respected works used in their personal development to enable you to:

    • Be able to describe and discuss the flows in the channel;
    • Describe how channels of distribution can be used as a strategic variable;
    • Discuss and describe the most typical channel types;
    • Be able to research for identifying the available channels;
    • Discuss and elaborate on the dimensions of contractual agreements with channel members;
    • Link the responsibilities of channel management to managerial activities;
    • Describe and discuss the marketing implications of channel management.