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    serbvices23Over the past decade, services have been the fastest growing sector of the world economy. Services now account for approximately two-thirds of the world’s economic activity and over half of the world’s workforce is employed by the sector.

    Women tend to start businesses in the services sector helped by the expansion of new information and communication technologies. The vast majority of service firms in both developed and developing countries are microenterprises, operated by well-educated women. The sector is considered well-suited to women as they need relatively little capital and can manage their companies from a home base.


    ITC has developed this learning course as part of its continuing mission to develop and improve world trade, especially for developing countries and women entrepreneurs. The specialist authors have drawn from their experience and from the learning gained from respected works used in their personal development to enable you to:
    • Have a better understanding of the service sector and how exporting services is different;
    • Learn about the modes of delivery for export services and the market entry modes;
    • Discover the marketing of services as a management discipline;
    • Have a better understanding of the importance of innovation for services;
    • Have a better understanding of the things you need to do to get your business ready for exporting services.