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    IDEAWomen entrepreneurs are active in areas that make use of their traditional knowledge such as handicrafts, services and small-scale farming. All of these sectors pose unique challenges in obtaining intellectual property protection. In fact, women entrepreneurs may not know that intellectual property systems exists. The module “Intellectual Property” provides all the basics of intellectual property rights that you should know as an innovative entrepreneur, by highlighting the benefits of protecting your invention and the way to reach the right institution.


    ITC has developed this learning course as part of its continuing mission to develop and improve world trade, especially for developing countries and women entrepreneurs. The specialist authors have drawn from their experience and from the learning gained from respected works used in their personal development to enable you to:

    • Understand the basics of intellectual property rights;
    • Be aware of the benefits of intellectual property protection for exporting, and of the common mistakes to avoid;
    • Understand the different modes of protection of intellectual property rights;
    • Be able to seek legal advice and make an informed decision about intellectual property protection.