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  • interest

    customerCustomers are what drive business. Successful enterprises are those that attract future customers.

    The module “Raising customer interest” emphasis on the importance of communication and the promotion of products or services through confident correspondence. After this module, you should be able to make a decision on whether or not trade fair participation, in-market visit, or buyer-seller meeting within an international market would be advantageous to your organization and what you need to do to reach your objective.


    ITC has developed this learning course as part of its continuing mission to develop and improve world trade, especially for developing countries and women entrepreneurs. The specialist authors have drawn from their experience and from the learning gained from respected works used in their personal development to enable you to:

    • Understand the various means of communicating professionally with potential international clients;
    • Learn how to respond to enquiries in a professional and concise manner;
    • Understand how to make the most of electronic communication;
    • Learn what elements should be considered when designing a mailing, emailing and telephone campaign;
    • Be acquainted with the activities involved in preparing, participating and following-up for a trade fair.