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  • communicating and negotiation

    comWhether we are aware of it or not, every piece of communication is a source of information that can influence the decision-making process.  In this context, developing  communication skills and the art of negotiation are essential to facilitating a win-win scenario in business to help two parties  reach a  mutually beneficial agreement.

    The present module was developed to explain how communication affects international trade activities and how to elaborate and apply a negotiating strategy aligned with your specific business needs.


    ITC has developed this learning course as part of its continuing mission to develop and improve world trade, especially for developing countries and women entrepreneurs. The specialist authors have drawn from their experience and from the learning gained from respected works used in their personal development to enable you to:

    • Explain how culture affects communication;
    • Explain what the difference between international and domestic negotiation is;
    • Explain why creating a win-win agreement is so important;
    • Perform a web research about key cultural and communication facts about a prospect’s culture;
    • Adapt his/her behaviour to this prospect culture, by neutral and listening attitude.