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    Executive Forum on National Export Strategies


    © International Trade Centre, International Trade Forum - Issue 1/2001 

    To say that the face of international business is changing is an understatement. There are new rules of the game, new technologies, new business practices, new competitive pressures and new commercial opportunities. With the pace of change likely to accelerate, policy makers in the public and private sectors are re-examining their approaches to trade promotion.

    With this in mind, ITC organized its first Executive Forum on National Export Strategies in Annecy, France from 26-29 September 1999. The theme was "Redefining Trade Promotion - the Need for a Strategic Response". The event allowed senior decision-makers from government and industry to analyze export development issues, exchange views and experiences and explore possible courses of future action. Discussions were facilitated by resource persons from international organizations, trade support institutions and universities.

    The event reviewed trends in electronic commerce, global supply management, trade and investment linkages and networking between public and private trade-related institutions.The meeting highlighted national export strategies and lessons to be learned from the recent experiences of Chile, Finland, Ireland, New Zealand, Mauritius and the Philippines.

    The next issue of Forum will contain meeting highlights. See also the Executive Forum web site (http://www.intracen.org/execforum). It contains the programme, along with meeting highlights, extracts from technical papers and background materials.