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    Creative approaches to reducing poverty


    © International Trade Centre, International Trade Forum - Issue 1/2005

    Photo: ITC J. Smadja, Deputy Executive Director of ITC, welcomed Mr Gil Moreira (left) to ITC.

    Gilberto Gil Moreira, Brazil's Minister for Culture, visited ITC in January 2005 to learn about ITC's work to promote exports in creative industries.Many creative industries employ poor people, and the Government of Brazil is looking at creative industries as a springboard to reduce poverty and social exclusion in Brazil. Following the UNCTAD XI conference in June 2004, Brazil is spearheading a new "International Centre on Creative Industries".