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    African Leather Industry to Meet in Casablanca


    © International Trade Centre, International Trade Forum - Issue 1/2001 

    ITC is organizing its second "Meet in Africa" event in Casablanca, Morocco, from 25 September to 2 October. The meeting is organized in partnership with the SIC Group, a major trade fair organizer for the leather industry. The first Meet in Africa event (Cape Town, November 1998) brought together nearly 1,000 participants from 58 countries, representing the biggest gathering of African leather sector professionals to date.

    The event has three main components: conference plenary sessions and seminars; buyers-sellers meetings; and a trade fair. This year, 1,000 companies have expressed interest, with 40% from Africa. Over 200 companies, with 70% from Africa, have already indicated their interest in exhibiting at the fair.

    Among the other partners in organizing this event are the African Federation of Leather and Allied Industries (which was created in 1998 at the first "Meet in Africa"); the Moroccan Federation of Leather Industries; and the Moroccan Centre for the Promotion of Exports.

    An extensive promotional campaign is under way, including promotional stands at leather fairs in eight countries; press conferences in Italy and Morocco; a press campaign in 26 professional journals, covering 11 countries; an Internet web sitehttp://www.leathernet.com/africa; an African leather industry directory on the Internet http://www.intracen.org/infobase/leather with almost 2,000 companies; and a mass mailing of an event flyer to 12,000 leather industry professionals, with an in-depth brochure to follow requests for more information.

    The primary sponsor of the event is the Centre for the Promotion of Imports from Developing Countries of the Netherlands. Other supporters include the African Development Bank, the Islamic Development Bank, the Common Fund for Commodities, the Governments of Denmark and Switzerland, and several professional leather associations and organizations.

    For more information, contact sauer@intracen.org or paredes@intracen.org