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    Advocacy for Trade, Hope for Development


    © International Trade Centre, International Trade Forum - Issue 4/2005

    Photo: Digital/Vision

    For the first time, Trade Forum brings readers a body of articles in our own area, the role of strategic communications in trade development.

    Many of us involved in the technical work of promoting trade can find it difficult to break through the public's perceptions of trade and gain understanding for our efforts. From an introduction to strategic communications, to trends in national branding, media and advertising campaigns, insights on reaching out effectively with the web, and an educator's perspective from Peru, we hope these stories spark your own lateral thinking, to bring the benefits of trade to a wider circle.

    Also in the stories below, see two new slideshows about how countries promote trade through stamps.