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Photo: ITC Women farmers from the poorest rural communities have been a focus of ITC’s poverty reduction efforts in India. Working with bodies such as the Spices Board India, ITC has helped establish sustainable livelihoods for them, based on exports of spices.

Reducing Poverty Through Trade: Spicing Up Rural Life

Businesses as different as luxury vacation resorts and spice-growing by peasant farmers can result in export-led poverty reduction. These two projects supported by ITC indicate how a trade-focused approach to sustainable development can increase revenues for poor communities, encourage collaboration at all levels and even maintain traditional culture.

Photo: Jute Manufactures Development Council, India Jute’s versatility and eco-friendly profile has placed it back on the international scene as a golden fibre — with fashionable shopping bags just one of its end products.

Beyond the Sunset: A New Dawn for Jute

Once termed a “sunset industry”, jute now offers fashionable, eco-friendly products that are attracting new consumers — thanks to innovative applications in the automotive industry, fashion, furnishings and landscape management. ITC’s role in jute product development and marketing has contributed to the turnaround, and has helped very poor families to improve their livelihoods and hopes for the future.

Photo: Photodisc

Can a Nut Save the Rainforest?

In Bolivia, a group of enterprising companies survived the collapse of the rubber industry by harvesting and processing Brazil nuts. As the lead export of the Amazon region, these humble — but difficult — nuts may be the secret to saving the precious rainforest. ITC’s assistance in addressing quality management issues has helped these exporters, as part of a project designed to boost Bolivian exports in ten industry sectors.

Organic Spice Trade Helps Rural Empowerment in India

In 2000, ITC won an award at the World Bank’s Development Marketplace competition for innovative ideas for poverty reduction (see Forum 1/2000). The winning project, “Empowerment of Rural Communities to Export Organic Spices from India” uses Export Production Villages to organize smallholder spice producers, build partnerships with local NGOs, and ultimately provide access for rural villages to higher-value export markets for organic products.

Colombia: Profitably Recycling

Waste generated in houses, apartments and other dwellings is placed in doorways for collection by garbage trucks. Before the truck arrives, however, the garbage has normally been picked over for valuable material by private “rag-pickers” searching for items they can use or sell.

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