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Rwandan Coffee Goes from Ordinary to Star(bucks)

Rwandan coffee is featured at Starbucks this year. The path to creating a premium, well-branded coffee from a low-return mass product involved both aid agencies and private firms.

© ITC Utz Kapeh Executive Director, David Rosenberg (centre), with ITC officials after signing the agreement.

Utz Kapeh and ITC to Develop African Premium Coffee

In September 2006, Utz Kapeh, a non-governmental organization, signed an agreement with ITC to develop the supply of certified, socially and environmentally responsible coffee in Ethiopia and Zambia.


Coffee Experts Offer Online Q&A Service

ITC’s online question-and-answer (Q&A) service for coffee producers and exporters had answered 100 questions by July 2006, after a year in operation. It is unique in the coffee industry. Five coffee trade experts based on three continents respond to questions, with backing from 20 experts in areas such as certification, contracts, hedging, shipping and quality issues.

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