17 Sept. 2014

ITC publications

Resources on trade and export development for exporters, trade support institutions and policymakers

by Trade Forum Editorial

New technical papers

For free downloads please visit:

www.intracen.org/publications

Social marketing for small businesses
Small firms in developing countries are using social media to find new clients and generate trade. This guide advises on how to develop a successful social media strategy with a tight budget. Using real business cases and the latest ways to measure the real-time impact of social media campaigns, The guide outlines how to build networks that boost business, rather than lead to disappointment. It emphasizes creating a strategy to support business goals and engaging the right human resources to manage accounts and online communities.
www.intracen.org/publication/Social-marketing-for-smallbusinesses/

Côte d’Ivoire : Company Perspectives –An ITC series on non -tariff measures (FR)
Côte d’Ivoire exporters face more obstacles in the regional market than in global markets, reveals a recent ITC survey on non-tariff measures. Twothirds of exporting companies encounter obstacles related to non-tariff measures. A main challenge is the delivery of certificates of origin to export in neighbouring countries. While several agreements are put into place to enhance trade integration and development, many barriers remain for their concrete application.
www.intracen.org/publications/ntm/CotedIvoire/

Medical and Wellness Tourism: Lessons from Asia
With health tourism on the rise, this study draws upon four Asian countries - India, Malaysia, Thailand and the Philippines – to offer insight into how developing countries can attract a greater share in this industry. The study is relevant for all countries exploring market opportunities in medical and wellness tourism, with a global industry overview, country case studies and a summary of ITC assistance for market entry. It is the outcome of a study for Sri Lanka, which aims to quadruple its ‘high-spending tourists’ over six years, in part by building on its deep knowledge of ayurveda, as well as competitively-priced ‘Western’ medical treatments.
www.intracen.org/Medical-and-Wellness-Tourism-Lessons-from-Asia/

New publication
To order online visit:
www.intracen.org/about/e-shop

50 Years of Unlocking SME Competitiveness : Lessons for the Future
This ITC 50th anniversary publication explores new opportunities to connect small and mediumsized enterprises (SMEs) in developing countries to global markets, provides recommendations for trade assistance and presents a road map for ITC’s future work. New opportunities in international trade are driven by global supply chains; emerging markets as sources of demand; consumer preferences for higher value products; and lower costs due to innovations in transport and communication. Trade assistance can help raise competitiveness and better spread the benefits of trade. A review of trade trends and ITC’s role in trade development over the past 50 years, and essays with international business perspectives for the next 20 years, serve as a springboard to outline ITC’s way forward in its commitment to trade competitiveness for SMEs.
www.intracen.org/publication/50-Years-of-Unlocking-SME-Competitiveness-Lessons-for-the-Future/

ORDERING DETAILS
ITC publications
To order ITC publications online
Publications are listed online with prices and can be ordered at ITC’s e-shop at
www.intracen.org/about/e-shop and via the National Book Network (NBN) at:
https://unp.un.org
To buy publications by mail
United Nations Publications Customer Service
c/o National Book Network
PO Box 190
Blue Ridge Summit, PA 17214
USA
e-mail: unpublications@nbnbooks.com
In Europe, Africa, and the Middle East:
Turpin Distribution
Pegasus Drive
Stratton Business Park
Biggleswade SG18 8TQ
United Kingdom
e-mail: custserv@turpin-distribution.com
Publications are free in limited numbers for official
trade-related institutions. For print copies, contact ITC
Publications at: itcreg@intracen.org.

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