Collecting information in order to use it in the decision-making process can be challenging and potentially expensive, especially when dealing with a foreign market. Differences in political structures, cultural norms and perceptions, languages and demographics are just the beginning of the factors that should be considered when selling internationally.
The module “Market Research” deals with finding information suitable to help you to make decisions about an export market. Before you commit yourself and your company to the complexities and costs inherent in exporting, it is absolutely essential that you undertake some degree of research to better understand the foreign markets that you will be competing in and the consumers to whom you will be selling.
ITC has developed this learning course as part of its continuing mission to develop and improve world trade, especially for developing countries and women entrepreneurs. The specialist authors have drawn from their experience and from the learning gained from respected works used in their personal development to enable you to: