© International Trade Centre, International Trade Forum
- Issue 4/2005
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stamps |
We discovered, almost by accident last year, how countries are
"putting their stamp" on trade. Research on stamps came up as part
of the creative design process in profi ling case studies on
successful trade development projects. While we did not include
stamps in the final result, we were struck by the results of a
search for stamps on the Universal Postal Union's online database.
(Stamps are catalogued from the year 2000; we inserted a variety of
key words dealing with trade.)
We've selected some to share with our readers, and interviewed
the creator of the most focused and extensive series of export
stamps that we found.
The images speak for themselves. We hope they offer food for
thought on branding, communications and trade.
Natalie Domeisen heads communications at ITC. Stamp
research: Marilyn Langfeld, Kobie Yeboah-Konadu, Sung-Ah Lee.
Universal PostalUnion stamp database:http://www.wnsstamps.ch/en