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  • PERUVIAN BUSINESSWOMEN ON FASHION MARKETING TOUR TO AMSTERDAM AND PARIS

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    Peruvian businesswomen on fashion marketing tour to Amsterdam and Paris

     

     
     
    International Trade Forum - Issue 3/2009

    Boosting Peruvian textile and clothing exports to Europe was the aim of a marketing study tour that brought a group of 12 Peruvian women entrepreneurs in the sector to Amsterdam and Paris for meetings with fashion industry buyers in October. Organized by ITC, the visit was a key element of an 18-month project designed to build the capacity of women-owned businesses in Peru to break into the European market. Following several months of market development and study sessions in Peru, the visit built a better understanding of the market for products made from natural fibres such as alpaca, wool and organic cotton.