Customers are what drive business. Successful enterprises are those that attract future customers.
The module “Raising customer interest” emphasis on the importance of communication and the promotion of products or services through confident correspondence. After this module, you should be able to make a decision on whether or not trade fair participation, in-market visit, or buyer-seller meeting within an international market would be advantageous to your organization and what you need to do to reach your objective.
ITC has developed this learning course as part of its continuing mission to develop and improve world trade, especially for developing countries and women entrepreneurs. The specialist authors have drawn from their experience and from the learning gained from respected works used in their personal development to enable you to: