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    COSTIt is very important for many women-owned SMEs in sub-Saharan Africa to know their cost very well in order to decide whether to take the order “and the price” or not depending on whether the order is going to give a positive margin contribution or not.Why is this topic so important?

    Whether an enterprise makes a profit or a loss is largely determined by a correct calculation of costs and appropriate pricing methods. Costing and pricing are skills that are necessary to manage a business, and they determine its success, survival or failure.


    ITC has developed this learning course as part of its continuing mission to develop and improve world trade, especially for developing countries and women entrepreneurs. The specialist authors have drawn from their experience and from the learning gained from respected works used in their personal development to enable you to:

    • Understand the difference between price and value;
    • Recognise fixed costs and variable costs;
    • Perform a cost analysis of a product(s);
    • Identify the most relevant pricing method;
    • Identify her competitors' pricing strategies and counteract them;
    • Elaborate and apply a pricing strategy.