Whether we are aware of it or not, every piece of communication is a source of information that can influence the decision-making process. In this context, developing communication skills and the art of negotiation are essential to facilitating a win-win scenario in business to help two parties reach a mutually beneficial agreement.
The present module was developed to explain how communication affects international trade activities and how to elaborate and apply a negotiating strategy aligned with your specific business needs.
ITC has developed this learning course as part of its continuing mission to develop and improve world trade, especially for developing countries and women entrepreneurs. The specialist authors have drawn from their experience and from the learning gained from respected works used in their personal development to enable you to: