To prepare for accession to the European Union (EU) in 2007, the
Romanian Government recognized the need to strengthen its export
sector to cope with new and intense competition within the EU
through the development of a National Export Strategy. The private
sector contributed 50 per cent of the cost of export-promotion
The first step towards setting up an NES occurred in 2000 with
the development of a roadmap to carry Romania into the EU. This
progressed with the establishment of the National Export Council in
2004, which comprised 30 members divided equally between the public
and private sectors and co-chaired by a representative from each
side. Its role was enshrined in law, which enhanced its legitimacy
and credibility across both sectors.
The National Export Council was set up with the guidance of the
ITC based on best practice models. The ITC provided the council's
committee with assistance preparing the NES, providing explanations
on methodology and facilitating consultation and priority-setting.
It also collaborated on the design of a monitoring system to help
manage the NES's implementation and track results.
As part of Romania's long-term plan, the NES was also given a
regional dimension in order to counter centralizing tendencies and
manage significant disparities in the international trade
performance of the country's regions and counties.
For two months following the launch of the NES in 2005,
ministries, parliament, the private sector, academia and
non-governmental organizations discussed the details of the plan.
This comprehensive and consultative approach helped strengthen the
original draft and gave ownership of the plan's recommendations to
the public-private partnership. The cabinet signed the final NES in
December 2005 for implementation in 2006.
The principal manager of the NES is the National Export Council
and the committee it set up for the project. Although the council
and the committee regularly meet to review and monitor progress,
the ultimate responsibility for pushing the NES forward resides
with the Export Promotion Division of the Trade Ministry.
Key outcomes of implementing the NES so far have been to:
As a result of the NES, significant capacity has been built in
Romania. It is now developing its second-generation NES for
2010-2014 and is in a position to share its expertise with other
countries that intend to undertake an NES.