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    Boosting Competitiveness: ITC's New Business Guides


    International Trade Forum - Issue 4/2009

    Designed to help businesses boost trade competitiveness- and to inspire entrepreneurship- these nine practical guides are targeted at small firms in developing countries and trade support institutions that work with them.

    Guide to Geographical Indications:
    Linking Products and their Origins

    With only 10 per cent of the world's protected geographical indications coming from developing countries, there is great potential to use this tool to reduce poverty through trade. This is the first book targeted at the business sector in developing countries on this topic. It draws from eight case studies and 200 published reports to provide valuable insights on how to set up and monitor geographical indications, share costs and benefits, and interpret legal frameworks.

    English, French, Spanish

    Service Pioneers: Stories of Innovative

    Challenging the notion that developing countries essentially export commodities, this book showcases the diversity of trade in services that flourishes in developing and least developed countries. With 28 case studies of entrepreneurs from 18 developing countries in a wide range of trade in services sectors, the book serves as an inspiration for would-be entrepreneurs. Experts also provide insights on sustainability, excellence and innovation.

    English, French, Spanish  

    Islamic Banking - A Guide for Small and Medium-sized Enterprises

    A comprehensive guide to the fast-growing field of Islamic banking, this publication describes Islamic financial instruments and provides practical examples of how to use them. It focuses on the needs of small and medium-sized enterprises, particularly in the area of export finance.


    EC-CARIFORUM Economic Partnership
    Agreement: Services and Investment Commitments

    This guide covers how the EC-CARIFORUM Economic Partnership Agreement (EPA)  has created business opportunities in the services and investment sectors. This guide looks at opportunities for Caribbean enterprises in Europe, as well as openings for European businesses in 13 Caribbean markets. Key features of market access commitments made under the EPA are explained.


    Export Promotion and the WTO: A Brief Guide

    This study focuses on export promotion schemes that developing countries may use without violating international trade rules. It examines the rules themselves - the WTO Agreement on Subsidies and Countervailing Measures for industrial goods and the Agreement on Agriculture for agricultural products - and looks at schemes currently in place in the developing world.


    Business Guide to Trade Remedies in Brazil:
    Anti-dumping, Countervailing and Safeguards
    Legislation, Practices and Procedures

    This is a guide to Brazil's trade remedy procedures (anti-dumping, countervailing and safeguards measures), seen from the perspective of WTO Agreements. It highlights substantive and procedural aspects of Brazilian law and practice targeted at the country's trade partners - business managers, exporters and importers in developing and transition economies. Like other ITC publications on trade remedies, the guide equips these trading partners with the information they need to defend their trading rights in Brazil.


    Secrets of Electronic Commerce: A Guide for Small and Medium-sized Exporters (second edition)

    Part of ITC's Trade Secrets series, this book provides extensive information, resources and advice on electronic commerce. The guide's question and answer format allows users to focus on areas of particular interest, while at the same time covering the myriad issues linked to selling and buying via the Internet.


    Consumer Conscience: How Environment and
    Ethics Are Influencing Exports

    This report on the ITC World Export Development Forum on Consumers, Ethics and Environment (October 2008) reflects on what ethical trade means, the growth in the global fair trade and ethical markets, how entrepreneurs in developing countries can break into these markets, and what trade support institutions and governments should be doing to help ethical traders. It considers the bottom line for every topic discussed: how to use ethical trade as a tool to raise standards of living for everyone involved.


    How to Access Trade Finance: A Guide for Exporting SMEs

    This guide helps small exporters understand how to obtain finance, outlining the credit process of financial institutions, pre-application preparation, finding appropriate lenders and loan repayments. Models for business plans and loan requests are included. The guide also examines barriers to finance for small firms and what financial institutions perceive as lending risks.